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Have you ever wondered why youre working 12 hour days, 7 days a week and just dont appear to be getting ahead No matter how hard you try youre still not getting to the next level! Well, you are not alone. You just need to do a Google search on pest control and see how many competitors you are up against in your area. .
After speaking to many owners in this industry, I find it rather interesting on how many insect managers start up their business the old fashion way. They get their mandatory licences, use for a business name, purchase a vehicle and equipment, run some local ads and even put up a site if they have the $$.
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It doesnt take long until they realise its not working. .
Think about starting a new pest control business like playing a match. You have your players and everyone wants to win. The more players you have, the more competition you have. Who wins depends on how well you play the game. I personally enjoy a good challenge and as kids I use to enjoy playing games, if it was monopoly, pictionary, card matches or even chasey outside.
My tactical thinking kicks in and the game is exciting and fun. I want to win. Starting up a new pest control business should be just like this. Fun and exciting. Game on! In this guide, Im going to divulge a few of my secret hints that have helped Laguna Pest Control turned into a tiny successful, rewarding business. .
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Before starting my own game, I needed to know who I was up against and why was participant 4 making more profit than the other players in my region. I contacted each pest company that was for sale in the Sunshine Coast and Brisbane area with the intention of purchasing their business, requesting to have a look at their financials.
Player 4 and participant 12 only worked in one area. They were not travelling the entire Sunshine Coast. Travel and time costs money. Waste time in this game, you may lose. I now had my very first advantage over the players. I knew before even starting my own business, we would only operate in the Noosa area. .
Since Im treating this just like a game I chose to do a little role playing and I became the client. I began with phone skill measuring together with my other players. I rang each pest company on the shore and pretended to know nothing about pest control. I requested questions from What is a termite inspection and come I need to own one How much What chemicals do you use Why are they dangerous Do I have to leave the home I wanted to gage how much knowledge the telephone staff knew about pest control.
Not many companies have invested in office personnel training. Another advantage coming my way! My Phone mannerisms and approach will be much more clear and concise and user friendly to the domestic home owner. In terms of the costs, they varied and all provided different warranties. As a customer, I had been starting to get a bit frustrated at the differences in each company.
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I made a move in my own match and quoted my costs a bit more than the players. On this movement it was a win for me. Majority of our customers chose to utilize us for the reason we were more expensive. They felt they were getting a much better service with a quality of work because they were paying more.
You ought to have the ability to justify why you are more expensive. .
Laguna Pest Control pride themselves in providing one of the greatest providers in the Noosa Area along with high standard excellent workmanship. Most businesses would state Thats easy done. I can tell you more tips here its not. It doesnt matter how qualified you are, how well you care for your customers or how many awards you win, with no great marketing machine in action you're going nowhere.
One of the business decisions I made apart from having a business plan was to focus on our brand equity. How can our brand viewed by other people The value premium our company can generate with our recognised name. Are our clients going to be loyal How fulfilled will our customers be Our source our base of consumers will be the most important, giving us the right to win in the market place and also the match Im playing.